One-sheet – 27”x40” Like the One-sheet always printed on paper stock, the quality of which has improved greatly over the years. Up until the late 1970s these were mainly issued machine-folded to cinemas (most commonly with 1 vertical fold, 3 horizontal). After this time some began to be issued rolled, and now all are sent in this way.
Daybill 15"x40", 13"x30", 13"x26" – printed on paper stock with a size that has changed several times. The format is generally like the US Insert, although usually with different artwork.
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| 27"x40" | 13.5"x27" |
3-sheet 41"x81" – Like the US 3-sheet but sometimes featuring different artwork. Issued folded in anything from 1 to 4 sections
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| 41"x81" |
B2 – 20”x29” The most popular size of poster in Japan. The equivalent of the US 1-sheet.
B1 – 40”x29” Essentially the size of two B2 posters. Either in landscape or portrait form.
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| 20"x29" | 20"x29" |
B0 – 40”x58” The largest poster of all, the size of two B1 posters.
B3 – 14"x20" Also known as Nakazuri, these are like miniature B2 sized posters.
B5 – 7"x10" Also known as Chirashi, these are the equivalent of a US Herald. i.e. something that would be handed out rather than displayed.
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| 40"x29" |
Speed – 10”x20” The Japanese equivalent of a US insert. Exact sizes vary.
STB – 20"x58" Similar form to the Speed poster but larger, and consisting of two separate sections.
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| 8.5"x20.5" |